The primary purpose of the “University of Cincinnati Magazine” is to present accurate and balanced stories that will both intrigue and impress readers with the stature of the university, including its programs, alumni, faculty, administrators and students. The magazine promotes UC’s world-class quality, extends the reach of the campus to wherever people live, advocates the university’s core values and expresses the UC brand.
The intent is to nurture an appreciation for the entire university in ways that will indirectly cultivate financial gifts, student recruitment, faculty recruitment, Alumni Association memberships, campus visits and favorable public relations.
This mission relates to specific audiences in different ways:
- For alumni, the magazine helps maintain a positive relationship with their alma mater.
- For donors, the magazine lets them know their money is being well spent.
- For faculty and staff, the magazine opens their eyes beyond their individual units to see the impressive nature of the entire university.
- For students, prospective students and parents, the publication provides an overview of the university.
- For the public, the magazine strives to portray the university as an important and involved member of the community.
As part of the UC communication stream, the magazine “connects the dots” of disparate university communications by breaking down silos and enabling UC to communicate globally as a single institution.
In addition, we reflect the university’s mission statement by portraying the university as “a premier, public, urban research university,” which is committed to diversity, inclusiveness, innovation and freedom of intellectual inquiry, “through scholarship, service, partnerships and leadership.”
The final decision on content is always based upon affirmative answers to two questions:
- Is it intriguing?
- Will readers be impressed with the university?
The magazine is published by University Relations. The magazine staff adheres to the Principles of Practice for University and College Periodicals Editors, as adopted by the Council for Advancement and Support of Education Board of Directors in 2005.
The university or college periodical publication, most often a magazine, is vital to the prosperity of its institution. By documenting the institution's vigorous culture on campus and off, the periodical engages its readers-alumni, parents, members of the local community, faculty, and staff-both intellectually and emotionally, nurturing a relationship that leads to participation in the life of the institution and continued financial support.
The periodical fulfills its mission best by exemplifying the values of its institution. It earns the trust of its sophisticated, well-educated audience through respect for truth, fairness, free inquiry, and the presentation of competing ideas.
The following principles are intended to assist university and college periodicals editors and writers to fulfill their roles in a manner that will benefit their institutions, their profession, and the academic community as a whole.
College and university periodicals editors have a fundamental obligation to:
- Advance the mission and well-being of their institutions in an ethical and socially responsible manner.
- Reflect the basic values of educational institutions, including an abiding respect for diverse viewpoints and a firm commitment to the open exchange of ideas.
- Maintain scrupulous standards of accuracy, fairness, editorial integrity, taste, and sensitivity.
- Place the welfare of the institution above personal gain, avoid conflict of interest, take responsibility for their decisions, and treat colleagues and the public with courtesy and respect.
College and university periodicals editors are most successful at advancing their institutions when they:
- Understand and support the institution's mission and strategic goals.
- Work collaboratively within agreed-upon frameworks of authority and responsibility.
- Lead the determination and development of the content of the publications for which they are responsible.
- Strive to achieve the highest editorial and literary quality in their publications.
- Build relationships of trust and respect with other institutional communicators and members of the advancement team.
- Recognize their responsibility as stewards of a key communication instrument, and advocate for strategies that maximize readership and ensure the periodical's effectiveness.
- Conduct research that informs their understanding of the audience for their publications and measures progress toward established communication goals.
- Address inaccuracies or misunderstandings in a professional and expeditious manner.
- Welcome ideas and criticism from readers and campus colleagues through open and professional communications.
Passed by the Committee on the Profession and the CASE Board of Directors, November 2005