Designed for children aged 4 and older, the toy consists of a special lightweight Batman, Superman or Spider-Man, which a child places in a launching stand. When the child pulls a ripcord, the superhero soars high. Holiday reviews have similarly flown high for this toy. Bridge Direct’s Pinkie Cooper and the Jet Set Pets is a popular toy line that was among six nominations for Best Fashion Doll in the same People’s Play Awards.
Founded in 2009, the company has produced licensed toys for Frankenweenie, Looney Tunes, Arthur's Christmas, Richard Scarry, Justin Bieber, the Power Rangers and Jackie Evancho. The company has hopes of becoming one of the top toy companies, a goal that shows promise based upon the attention it has been receiving.
Besides the awards, fan clubs and websites for action-figure collectors have been raving about the extensive detail and articulation in the Hobbit figures. Sites like TheOneRing.net, considered the most comprehensive Tolkien fan site, applauded the painting and the “sculpting job” on the new Radagast figure. Comments included the following:
“The Bridge Direct nailed the paintwork on Radagast, giving the character the proper ‘on screen’ look. … I love the sculpting job on him. I really think the likeness on this figure is pretty darn close to a dead ringer for what we saw on screen (at a preview). … The articulation on this figure, as a whole, is really good. You have great movement in the hands, elbows, shoulders, and ankles. … His outfit has some amazing fine points in it, even with little things I didn’t notice in the movie when I’ve seen it several times.”
If it’s the little things that make a difference, Bridge Direct is heading in the right direction.