Catching up with University of Cincinnati graduates who design, invent and create some of the holiday season's most popular toys
by Barbara Blum
December 2013
We make the elves. Kinda’. At the very least, UC helps make the folks who design many of the toys on today's shelves and in Santa's sleigh, as well as some of the ones you grew up with. Certainly, the University of Cincinnati's industrial design produces toymakers.
UC’s College of Design, Architecture, Art, and Planning offers a bachelor’s degree in industrial design, a program ranked No. 1 in the nation by DesignIntelligence in 2012. (The graduate industrial design program ranked No. 2.) For those unfamiliar with the field, the DAAP industrial design program website may make the work seem … well … less than playful:
"Students learn to emphasize the humanistic qualities of products of mass production with special consideration for the comfort, safety, and aesthetic satisfaction that they may bring to the users.”
Yeah, yeah, but these guys make toys!
Many UC alums have been and are still active in the art and business of producing toys. In the spirit of the season, let’s meet a few of them. And more important, see what toys they helped design.