Viewers tweet clues, post advice

Cooper Thornton, M (CCM '92), known as Ray while a student, played agent McArthur in “The Inside Experience,” billed as “the first interactive social horror film experience.” Film, videos and social media interactions lived organically on Facebook, Twitter and YouTube, where audience members were able to tweet clues, comment via YouTube and post Facebook advice to the protagonist whose only connection to the outside world was her laptop.

Presented by Intel and Toshiba, new videos (or episodes) were released as viewers solved pieces of the puzzle. Consequently, no one knew how long it would take to complete the movie, which began in July 2011. Once the mystery was solved, all the episodes were combined into a final movie and released in September.

Links

• The movie website.
  
• The entire film on YouTube. 
• See Cooper’s extensive list of TV credits.
  
• See his movie credits.