All UC alumni want to see their university flourish and their hard-earned degrees increase in value over time. A new initiative called 1819 addresses those goals in a very straightforward, logical and inclusive way:
• Many factors combine to shape a university’s reputation, and one of the most influential is its ranking among other colleges and universities across the country.
• An important component of U.S. News & World Report’s annual rankings is the percentage of undergraduate alumni who give to their university each year. This metric is known as “alumni participation.”
|U.S. News & World Report 2010|
|Alumni Giving Rates|
• UC’s alumni participation rate is currently 12.1 percent. For comparison’s sake, UC alumni last year ranked 13th out of the 16 Big East Conference schools and trailed neighboring universities such as Ohio State, Miami, Xavier and Kentucky. Nevertheless, the participation rate had been 11 percent last year, which shows it is continuing to grow.
• Boosting UC’s rate to 18.19 percent in the next two years is part of UC2019, President Gregory Williams’ new strategic plan for the university. “We can only reach this goal by activating our vibrant Bearcat network,” President Williams says.
• 1819 asks alumni who haven’t given to UC recently (or ever) to make a gift of just $18.19, which will “move the needle” and help boost UC’s overall ranking.
The rollout of 1819 began at Homecoming last October. An 1819 contingent marched in the annual parade down Clifton Avenue, and “Engagement Teams” (including many current students) roamed campus to raise awareness and enlist $18.19 gifts on the spot.An 1819 website (www.uc.edu/1819) has attracted thousands of visitors and hundreds of gifts. It houses an honor roll of 1819 donors, a list of FAQs and a compilation of videos featuring President Williams, students and many others in the UC community. Those videos have run at Bearcat football and basketball games.